Joe Klein wrote in his book Politics Lost that maybe the reason Al Gore lost the 2000 election is that he listened to political handlers too much. They massaged and homogenized his message so much that it felt flabby. Gore was passionate about the environment but the polling said the public was not. So, don’t talk about global warming, Al.
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Month: June 2007
Why Publishers Rely on Authors More Than Ever
Recently an author told me, “After I finished writing my book, I thought my job was done. I then discovered that my job was only half done.”
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TitleZ Is a Handy Tool
Earlier I blogged about market research and how expensive it can be. Here’s one source that is free (for now!).
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The Serial Comma and the Plagues of Egypt
In another blog I promised to wrestle the serial comma into abject submission. Watch and be amazed.
Many writers and grammarians and punctuationists have traditionally preferred adding a comma before the word and in a list. So, for example, they would write, “I had bananas, blueberries, and strawberries on my corn flakes this morning.” (This, of course, is not to be confused with the cereal comma.)
At InterVarsity Press, we have a general policy of not using a serial comma. Many are horrified, disgusted, shocked, dismayed, repulsed and find themselves on antidepressants as a result of this. Why have we done so?
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Market Research by Publishing Books
One of the dirty little secrets of publishing is that publishers often do market research by publishing books.
If a publisher wants to know what customers are interested in reading or buying, doing full-blown market research can be expensive. You probably need to get professionals involved with focus groups or surveys with all manner of scientific, sociological number crunching. It can easily cost $20,000, $30,000 or $100,000 for even a modest project. Because of this, often publishers will cooperate through a trade association or other umbrella group and buy in to a project.
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Honoring the Past to Reach the Future
For most people, no matter how exciting the change is, the big meaning of change is loss. I once heard a pastor tell how he implemented needed changes. His church had become calcified and stuck in its ways. It needed to break out of its doldrums. But there was resistance, of course. How did he move forward?
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Gaining Buy-In
Have you ever noticed that when people don’t like a decision, they start obsessing about process? They complain about the timing of an announcement (not on a Friday but on a Monday) or how it was made (it shouldn’t have been via email but on paper, not via paper but in person, not in a large group but one on one) or how they weren’t adequately consulted or that they didn’t know a decision was about to be made.
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