Remember the running gag in Finding Nemo when Marlin the clown fish (whom others keep thinking will be funny) painfully tries to tell a joke? “Okay, a mollusk walks up to this sea cucumber, well he doesn’t actually walk, he’s just there, and he turns to the sea cucumber, and. . . Well, wait, there’s a mollusk and a sea cucumber and . . . Normally, they don’t talk, sea cucumbers, but in a joke everyone talks. So the sea mollusk says to the cucumber. . .”
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Month: January 2008
How a Weak Book Kills a Strong Book
I’ve seen the pattern all too often. We as a publishing committee are enthusiastic about a book because we see it as unique or because we are passionate about the topic or because it touches on a trend that it is rising. Then a year or two after publication we look back with disappointment. It didn’t catch on. There weren’t many readers as passionate about it as we were. It may have had fine editorial quality, but the experience left a bad taste in our mouths.
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Stories Are the Point
Bob Harvey, my former pastor, told the congregation in a sermon about the time he was on vacation at a lake, sitting in a giant inner tube when suddenly and unexpectedly he lost his balance and found himself upside down in the water, still stuck in the tube. As a man with a few extra pounds on his frame, he was unable to get out and right himself. While he was underwater trying to figure out what to do, he told us, he thought, You know, this will make a good sermon illustration.
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Nobody Likes Planning
Corporate planning is the butt of many jokes and the bane of many managers. But as folks in InterVarsity have said for years, “Aim at nothing and you are sure to hit it.” Tom Woll offers 35 pages on planning in his book Publishing for Profit, a book on which I’ve been offering a serial review. Woll covers a lot of territory. Here are some highlights:
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Public Speaking Isn’t Life or Death–It’s Much Worse Than That
Once I was invited to be part of a panel discussion during a conference. The panel went well, and I was ready to go back to the office to finish up some work I had there. As the moderator of the conference closed the panel he said to the group. “We’ll take a fifteen minute break now, and then for the next hour Andy Le Peau will be speaking to us.”
My worst speaking nightmare had come true.
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Never Apologize for Your Reading Tastes
“Never apologize for your reading tastes.” My local library uses that quote from Betsy Rosenberg as a motto. There’s a lot of wisdom there.
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The 2007 Andys
Here are the 2007 Andys, based on what I read last year:
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Do You Itch for a Niche or Are You on the Leash of Your Niche?
Publishing consultant Tom Woll thinks a publisher needs to start by defining its niche. In an earlier blog I said I agreed. My wise friend, Al Hsu, commented on that blog that authors need to think the same way, but that “calling” might be a better way to think about it—a term that gives both focus and flexibility. This of course can be a helpful way for publishers to approach their work as well.
Niche (or calling) can be defined by:
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