In business, psychology, science and politics, successful metaphors should be as common as one-liners at a comedy convention, as numerous as drunks at a tailgate party, as bountiful as bribes in Chicago politics.
In advertising, GEICO, the insurance company, has successfully grabbed attention with its use of metaphor (or it’s close cousin, the analogy) in its “Happier Than” campaign.
Continue reading “I Is an Other (5): Metaphors at Work”