IVP - Andy Unedited - Publishing for Profit: Redux

September 28, 2008

Publishing for Profit: Redux

Off and on over the past year I've been commenting chapter-by-chapter on Tom Woll's Publishing for Profit. The front cover quotes the Associated Press as calling it "the Bible for the industry." Almost as good as Holy Writ? Well, you be the judge.

For your convenience, here's Woll's table of contents linked to each blog post I've made on the book.

I. The World of Publishing
1. C3--Commitment, Consistency, Credibility
2. The Publishing Environment

II. Managerial Organization: Strategy and Techniques
3. Define Your Niche (part one)
3. Define Your Niche (part two)
4. Make Planning Primary
5. Keep Your Staff Lean (But Not Necessarily Mean)
6. Protect Your Assets

III. Functional Organization: Strategy and Techniques
7. The Editorial Process (part one)
7. The Editorial Process (part two)
7. The Editorial Process (part three)
8. Production and Manufacturing
9. Sales . . . and More
10. Subsidiary Rights
11. Direct Response Marketing
12. Operations, Fulfillment, and Accounting
13. Electronic Publishing and Marketing
14. Returns

Posted by Andy Le Peau at September 28, 2008 2:09 PM Bookmark and Share

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book cover"Some publishers tell you what to believe. Other publishers tell you what you already believe. But InterVarsity Press helps you believe," says J. I. Packer. Andy Le Peau and Linda Doll describe how this came to be a hallmark of InterVarsity Press in Heart. Soul. Mind. Strength, an anecdotal history spanning the sixty years from the founding of IVP in 1947 to the present day.