Following the Wise Men

Gift giving at Christmas is a wonderful tradition which comes to us from the wise men. They visited Jesus, and gave him gifts that honored and recognized him as king. When we give gifts to show our love and respect for each other, we follow their path.

Yet gift giving can be difficult–and not necessarily because we lack generosity. Sometimes it’s simply hard to know what to give. When so many of us are awash in material goods, it is a challenge because it seems everyone has everything.
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The Obvious Solution for Publishers

Publishing faces unprecedented challenges these days, with the decline of bookstores and the rise of the Internet and ebooks. The ultimate difficulty may, in fact, be the digital dilemma.

Music, videos and news have been digitized, and which has sent those industries into chaos. And all sorts of other information have been digitized and liberated on the Internet for the greater good of the planet–at the ability of content providers to make a living, which ultimately has a negative effect on new content produced and so a negative effect on the planet. But I digress.

What is a publisher to do?
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Mr. Manners Speaks (or Doesn’t)

Okay, listen up, people. And I don’t just mean you twenty-something-Generation X-Y types either. I’m talking heavy-duty, born in the ’40s and ’50s Boomer Bambinos too.

You’re at a meal with others. Enjoying good food and good conversation. Your cell phone, smart phone, pad, pod or doodad rings, beeps, chimes, vibrates, intones or otherwise comes to life. What do you do?

A. Answer the phone and chat it up while your friends keep eating and talking.

B. Don’t answer the phone and let it ring out.

C. Get up from the table, withdraw to a secure location, and answer the phone.

The correct answer is not ever A. I’m talking (well, actually you are the one talking) mega-rudeness, galactic vulgarity, whacked-out boorish behavior.

Answers B and C are completely acceptable. A? Never!

All right. I’m done now with my very polite rant.