Frankfurt Update

[Here Andy offers another dispatch from Germany.]

Sights. The first impression you get of the Frankfurt Book Fair is its sheer size. It spreads out over six buildings, each of which could easily hold four football fields. Many of the exhibit halls have three or four levels as well. The vastness of the space filled with so many publishing exhibits can be overwhelming. The wife of one publishing friend decided she was going to walk every level of every building. It took her six hours.

Smells. As I was entering Hall 8.0 where IVP’s booth is found I suddenly realized that the friendly, familiar smell in the air was that of books. It was like walking into a bookstore and being enveloped by that reassuring scent. It was gratifying to know there are so many books in the world that it could fill this and every hall.

Tastes. Of course the vendors offer coffee and German pastries. You can also find bratwurst and, yes, frankfurters!

Sounds. Like many huge trade shows, the drone of conversation that pervades the exhibit hall can be subtly wearing as the day goes on. It is surprising how much the noise, which you are barely aware of in the course of the day, can be so draining.

Touch. Shaking hands is repeated many times, greeting friends, colleagues and new publishers we may do business with. Yes, we are trying to interest others in translating or publishing our books, and us theirs. But it is a low-pressure exchange on both ends. Everyone knows it is in everyone´s best interest to get a good match between book and publisher and not force something on someone that won´t fit. The human element is still strong in the publishing culture.

And what about the train strike? We heard it was to be on for today. So last night three of us (IVP colleague Ellen Hsu, IVP-UK colleague Steve Carter and I) booked a taxi to take us from our hotel to the book fair this morning. We allowed an hour and a half for the extra rush hour traffic that the commuter rail strike would cause. It took us 15 minutes! So much for extra traffic. As it turned out, the strike had been delayed. It has been hard to know what exactly the news reports are saying when we don´t speak German and because even the Germans don´t seem to know what is going on. For now it looks like negotiations will be in process today and tomorrow, so we are not likely to see a strike during our stay. Not a disappointment.

Vice President of Looking Out of the Window

The story was a legend in my family when I was growing up.

Once my mom went to have lunch with my dad, who worked as an executive at a company in downtown Minneapolis. When she got to his office she saw him behind his desk with his back turned to the door, looking out the window. She was so impressed by how hard he was working that she immediately elevated him to “Vice President of Looking Out of the Window.”
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Publishing That Lasts

Sitting on my wife’s chifforobe I recently noticed a small, old, clothbound book. On the front was the title, True Liberty, the author’s last name, Brooks, and a drawing of flowers printed on the case. The book is about 5″ x 7″ and only thirty-two pages, published by the Henry Altemus Company of Philadelphia (1842-1936), which started as a bookbinder and evolved into a publisher of photo albums, Bibles, decorative reprints of fiction, religious and moralistic books, juvenile series books, fairy tales, and puzzle books.
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They Just Love My Title

“I asked five friends, and they all told me they loved the title I’m thinking of for the book.”

“I randomly surveyed a dozen people at the mall and most liked my title best.”

“I’ve been speaking on this topic lately, and when I mention my working title for the book, I get a very positive response.”

Over the years we at InterVarsity Press have heard many variations on this theme from authors. They mention their working title to friends, relatives, coworkers or people in the intended audience, and the reaction they get leads them to believe they have a winner. And they might. But why should a publisher be cautious about such a conclusion? Why should an author also be cautious about such a conclusion?
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Publishers Don’t Sell Books

“Publishers don’t sell books. Authors sell books.”

I was with a group of editors last week. Roy Carlisle, who has been an editor at HarperSanFrancisco (now HarperOne), Crossroad and his own imprint, was making a presentation and was getting just slightly off topic. But he was passionate nonetheless. “An author has got to have a platform. That’s what has been true in New York for the last five or ten years. It’s what every editor there knows.”

Publishers don’t sell books? How do they stay in business?
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The Joy of Interruptions

Yesterday I was asked

–what subtitle we should have on an upcoming book
–what title I’d recommend for a different book
–how to handle art costs for a book we are copublishing with a British publisher
–whether we are changing the retail price on a backlist book
–to consider suggestions for handling work flow in the editorial department
–if I saw any problem with an editor scheduling a business trip while I would also be gone to the Frankfurt Book Fair
–what price and print run we should recommend for a potential book
–if a particular author ever sent back a signed contract
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“I Love to Fire People”

More than one friend of mine has been fired from a job. I’m not talking about being downsized, going out of business, being a victim of cutbacks, being laid off or, as our friends on the other side of the Pond say, being made redundant. I’m talking fired, dismissed, sacked, given a pink slip. Maybe I just hang out with the wrong people.
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