Our desire to know the future seems limitless. Our ability to know it, however, is very limited. So how are we to satisfy those longings that even Snickers can’t satisfy? Here’s a clue: it’s not measuring how many hits you get when you Google something because everything gets a gazillion hits.
I am known to work on the occasional crossword puzzle. Maybe every week or two I try my hand. I’m not like some friends who can whip through one in thirty minutes. In fact, it usually takes me a few days to finish. But I’ve seen a remarkable pattern in how I manage to solve …
Do you have a favorite book title? One that is memorable and interesting, all the while telling you just what the book is about? Here’s another perspective on what makes an ideal nonfiction book title. Previously I wrote that the ideal title employed two elements: content and creativity. You can also think of them as …
What’s the ideal nonfiction book title? In my mind it has two elements.
If one of the most difficult tasks in publishing is coming up with a good concept for a book, surely a close second is coming up with a good nonfiction book title. It’s so hard that even when you are trying to do a good job you often end up making a baboon out of …
Last week I worked away from the office. I had a project that required large chunks of uninterrupted time. There was no way I was going to find that at work. So I left. I’ve said before that my job is to be interrupted. And it is. As a manager, one of my primary tasks …
Several years ago I loved reading The Making of the Atomic Bomb by Richard Rhodes. For my reading tastes it was the perfect combination of science, history, politics and World War II. One thing that struck me, however, was how time and again during the late nineteenth- and early twentieth-centuries brilliant physicists like Niels Bohr …