Andy Unedited
Exploring Books, Life, and Writing
Parents, sales reps, truck drivers, pastors, teachers, and nurses are always looking for good ideas. So are writers—ideas for blogs, for plot lines, for characters, for humor, for titles, for openings, for closings. Steven Johnson’s Where Good Ideas Come From, happily enough, offers (wait for it) good ideas on how to find good ideas. One …
Adam Grant made a huge mistake. Grant had the opportunity to invest on the ground floor of a revolutionary e-commerce enterprise. As he talked to the entrepreneurs, he discovered they had no experience in e-commerce, they were hedging their bets by not quitting their day jobs, and their decision-making process seemed interminable. He turned them …
At the beginning of Wired to Create, Scott Kaufman and Carolyn Gregoire dismiss the four-steps of creativity that Graham Wallas proposed a hundred years ago. Such a notion is just too simplistic, they say. I was interested in this because I make use of Wallas’s ideas in Write Better. And the authors have a point. …
Coming up with a great idea can be hard enough. Getting the idea adopted can be even harder. Why do some innovations change the world and others go nowhere? The reasons are many. In Originals Adam Grant highlights one factor in the story of the American suffrage movement. Lucy Stone launched the women’s rights movement …
Our desire to know the future seems limitless. Our ability to know it, however, is very limited. So how are we to satisfy those longings that even Snickers can’t satisfy? Here’s a clue: it’s not measuring how many hits you get when you Google something because everything gets a gazillion hits.
I am known to work on the occasional crossword puzzle. Maybe every week or two I try my hand. I’m not like some friends who can whip through one in thirty minutes. In fact, it usually takes me a few days to finish. But I’ve seen a remarkable pattern in how I manage to solve …
Do you have a favorite book title? One that is memorable and interesting, all the while telling you just what the book is about? Here’s another perspective on what makes an ideal nonfiction book title. Previously I wrote that the ideal title employed two elements: content and creativity. You can also think of them as …
What’s the ideal nonfiction book title? In my mind it has two elements.
If one of the most difficult tasks in publishing is coming up with a good concept for a book, surely a close second is coming up with a good nonfiction book title. It’s so hard that even when you are trying to do a good job you often end up making a baboon out of …
Last week I worked away from the office. I had a project that required large chunks of uninterrupted time. There was no way I was going to find that at work. So I left. I’ve said before that my job is to be interrupted. And it is. As a manager, one of my primary tasks …