Publishers Don’t Sell Books

“Publishers don’t sell books. Authors sell books.”

I was with a group of editors last week. Roy Carlisle, who has been an editor at HarperSanFrancisco (now HarperOne), Crossroad and his own imprint, was making a presentation and was getting just slightly off topic. But he was passionate nonetheless. “An author has got to have a platform. That’s what has been true in New York for the last five or ten years. It’s what every editor there knows.”

Publishers don’t sell books? How do they stay in business?
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The Joy of Interruptions

Yesterday I was asked

–what subtitle we should have on an upcoming book
–what title I’d recommend for a different book
–how to handle art costs for a book we are copublishing with a British publisher
–whether we are changing the retail price on a backlist book
–to consider suggestions for handling work flow in the editorial department
–if I saw any problem with an editor scheduling a business trip while I would also be gone to the Frankfurt Book Fair
–what price and print run we should recommend for a potential book
–if a particular author ever sent back a signed contract
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“I Love to Fire People”

More than one friend of mine has been fired from a job. I’m not talking about being downsized, going out of business, being a victim of cutbacks, being laid off or, as our friends on the other side of the Pond say, being made redundant. I’m talking fired, dismissed, sacked, given a pink slip. Maybe I just hang out with the wrong people.
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Keeping Promises

Some years ago we promised an author that if he signed his book contract with us that we would advertise the book in several key magazines. So he signed the contract, completed the manuscript and sent it in. It was a strong piece, and we were happy to publish it. However, we also discovered that it did not come to us very well targeted for the particular audiences of the magazines in which we had promised to advertise the book. As we discussed the audience for his book and possible revisions with the author, he was not inclined to make any significant changes.
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The Art of Telecommuting

Almost twenty years ago, before it was fashionable, IVP’s first telecommuter, Dan Reid, set up shop two thousand miles from the home office. We thought it was an incredibly high-tech arrangement since we could communicate by mail, by phone, by fax and by CompuServe–a company that gave us the amazing capability of allowing two PCs (one in Seattle and one in Downers Grove) to exchange data and files via the phone lines. It was whacked-out futuristic in our minds. We actually managed in this primitive arrangement, if you can believe it, for a full five years before the internet connected us all in 1995.

Since then any number of IVP employees have entered the ranks of the telecommuting. But it takes more than technology to make telecommuting successful. Here’s some of the factors we’ve kept in mind that have helped it work for us.
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Company Picnic

I still vividly remember the company picnics our family would go to when I was young. At the end of August a few hundred people related to the business my dad worked for would gather in a city park in Minneapolis for food and games. A huge cauldron (my childhood memory tells me it was like a 15-foot metal watering troff) had a fire built under it with dozens and dozens of ears of fresh Minnesota corn being boiled. Everyone would gather for Bingo, with each winner taking home a silver dollar. I prized the few I managed to win. The sights and smells of the whole event still linger with me.
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What Are You Passionate About?

“Dad, what would you say is your calling in life?”

The question seemed to come out of the blue from my college-age daughter. As we stood in the kitchen, inwardly I was a bit taken aback. It was totally legitimate to ask, but it got so quickly to the core of things that I felt momentarily stunned. Did I have a calling? Had I thought about it much? What was I good at and motivated to do? What was my purpose for being on this planet?
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