Author: Andy Le Peau

I've been an editor and writer for over forty years. I am passionate about ideas and how we can express them clearly, beautifully, and persuasively. I love reading good books, talking about them, and recommending them. I thoroughly enjoy my family who help me continue on the path of a lifelong learner.

What Evangelicals Are For

What do those in the upcoming generation think of Christians, and of evangelicals in particular?

In the book Unchristian, to be published by Baker in October 2007, David Kinnaman presents the results of his research on this question. (Is this industrial espionage? Nothing so sinister. I was at a conference where Baker handed out a sample chapter to all attendees.) Kinnaman found that over 85 percent of those aged sixteen to twenty-nine think we are antihomosexual, judgmental and hypocritical. As Kinnaman says, “We have become famous for what we oppose, rather than who we are for.”
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A Book by Any Other Name . . .

Most people know the title of a book matters. It can make or break the success of a book. A wrong title can confuse readers about the content or mislead readers to think the book is not for them.

In publishing, everyone wants a piece of the title–editorial, marketing, sales, design and, oh yes, the author. So what makes a good title?
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Good Conflict, Bad Conflict

It may surprise my coworkers (though not my wife) that I don’t like conflict. I like to make nice. Tension among people is very uncomfortable for me.

The hard lesson I have learned over the years is that dealing with conflict is like that old commercial about changing the oil in your car–pay now or pay later. It is much less painful regarding conflict and oil changes to pay now. If you let conflict simmer or fester (to mix metaphors), it can only get worse.
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Entitlement

Reading history is a favorite hobby. And I have happily returned to David McCullough’s books time and again. His 1776 was not a disappointment. An informative, interesting read, as you would expect. One expectation I had that turned out not to be the case was that I thought it would have more on the Continental Congress and the writing of the Declaration of Independence. Instead it followed the less worn path of the military history of that year. Not a bad choice, I would say.

Perhaps the most surprising thing in the whole book however was the following statement:
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The Imitation Temptation

Here’s a typical publishing news item, this one from www.comicbookresources.com posted on February 18, 2007:

“Thomas Nelson Incorporated and Realbuzz Studios would like to announce an exclusive multi-year contract to release a minimum of 26 manga titles, immediately making Thomas Nelson the market leader of faith-based manga content. ”

Regularly we hear about a publisher employing a new marketing strategy, a new way of handling fulfillment, a new internal structure or a new line of books. Whenever someone in publishing hears something like this, the temptation is to say, “Oh, we ought to do that too.” There are several reasons to resist such urges.
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