It’s easy to see the advantages of being a large publisher, as John B. Thompson chronicles in Merchants of Culture. (The first in this series is here.) It’s the economies of scale—consolidating business operations, having the size to field a sales team, having clout with suppliers and retailers, accumulating cash flow for big projects, having the ability to absorb losses from a big investment that goes bust, and being able to invest in IT.
And on reflection, we can see that despite the vulnerabilities of being small, there are advantages too.
Continue reading “Merchants of Culture 4: Publishers in the Middle”