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Andy Unedited

Exploring Books, Life, and Writing

Category: Publishing

Reporting Live, from the Frankfurt Book Fair

October 10, 2007 by Al Hsu

[Andy sent this dispatch from Germany.] The 2007 edition of the Frankfurt Book Fair got underway Wednesday in Germany with its usual bustle of activity. Several thousand publishers from all over the world have set up their displays—some very grand indeed, some more modest. IVP is in the latter category, but we are still very …

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Publishers Don’t Sell Books

September 23, 2007 by Andy Le Peau

“Publishers don’t sell books. Authors sell books.” I was with a group of editors last week. Roy Carlisle, who has been an editor at HarperSanFrancisco (now HarperOne), Crossroad and his own imprint, was making a presentation and was getting just slightly off topic. But he was passionate nonetheless. “An author has got to have a …

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Creating Readers

July 13, 2007 by Andy Le Peau

I was in Atlanta this past week at the International Christian Retail Show with thousands of others interested in Christian books and Christian music and Christian gifts. As we stood in the aisles, one colleague reminded me of APA President Pat Schroeder’s comment that publishing is the only industry that doesn’t seek to create consumers. …

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