They Just Love My Title

“I asked five friends, and they all told me they loved the title I’m thinking of for the book.”

“I randomly surveyed a dozen people at the mall and most liked my title best.”

“I’ve been speaking on this topic lately, and when I mention my working title for the book, I get a very positive response.”

Over the years we at InterVarsity Press have heard many variations on this theme from authors. They mention their working title to friends, relatives, coworkers or people in the intended audience, and the reaction they get leads them to believe they have a winner. And they might. But why should a publisher be cautious about such a conclusion? Why should an author also be cautious about such a conclusion?
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First-Book Syndrome

The other day one of our editors, Dave Zimmerman, came to me with a proposal from a prospective author for a book. It was on prayer, mission, evangelism, the history of global Christianity, the future of Christianity, the Holy Spirit, the Kingdom of God and justice.

I looked at Dave and said, “First-Book Syndrome.” He grimly nodded in agreement.

What is First-Book Syndrome?
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Sherlock and Me

I’ve never been much of a mystery reader. And not much of a Sherlock Holmes enthusiast either. I found the Robert Downey Jr. movies enjoyable but not enthralling. Nonetheless I have become of megafan of the new Masterpiece Mysteries series. Definitely watch the premier of season two of Sherlock this Sunday. The writing is fabulous, the casting perfect, the production values high, the setting fresh (present-day London), the soundtrack terrific, the balance of humor and tension spot on.
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A Book by Any Other Name

How important is the title of a book when sending a proposal? Very important and not at all.

Sometimes a title can be so bad the editor can’t get past it and rejects the project before ever looking at the proposal seriously. A proposed title can also be so good that it sets expectations sky high. But often the title doesn’t help or hinder, so the editor has to engage the proposal to make a determination.
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