Here’s a typical publishing news item, this one from www.comicbookresources.com posted on February 18, 2007:
“Thomas Nelson Incorporated and Realbuzz Studios would like to announce an exclusive multi-year contract to release a minimum of 26 manga titles, immediately making Thomas Nelson the market leader of faith-based manga content. ”
Regularly we hear about a publisher employing a new marketing strategy, a new way of handling fulfillment, a new internal structure or a new line of books. Whenever someone in publishing hears something like this, the temptation is to say, “Oh, we ought to do that too.” There are several reasons to resist such urges.