Rip-off titles are nothing new in publishing. One title of a bestseller begets another title. Patricia Cohen gives us a recent catalog of such efforts, in particular the spawn of the Levitt and Dubner bestseller that are hitting the market now.
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Break Up Google
Andrew Carnegie, J. P. Morgan, John D. Rockefeller–American greats and American robber barons of a bygone era. The era may be gone, but American robber barons are as current as Twitter–at least that’s what Daniel Lyons thinks.
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Redeeming the Office
I admit I’m a fan of The Office with it’s all-too-painfully-true portrayal of life in the cubes. One time I found myself yelling at the screen, “But I don’t want to be Michael!” There was nothing to do but admit the truth, of course.
A colleague at work recently drew our attention to a brief parody of The Office from the folks at Rightnow.org. The camerawork and the writing are spot on. No doubt it has a bit more redeeming social value than even the original. So check it out here.
What Students Want in Used Texts
What do students look for in used textbooks? Well, it’s often more than just paying less money–as important as that is.
Further to my blog about Kindle DX and textbooks, Clive Thompson notes the work of Microsoft researcher Cathy Marshall on this topic. She “found that university students carefully study used textbooks before buying them.” Are they hoping to learn about biology while drinking their triple-shot latte without having to pay for the book? No.
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Saving the Textbook–or Not
We know the problems with textbooks: stratospheric retail prices that have put the used book market into hyperdrive that has forced publishers to put out new editions more frequently that has pushed retail prices even higher. Who will save us from this cycle of futility?
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The Problem of the Past and the Future
A colleague went to a professional conference recently and came away with these quotable quotes from various presenters:
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Report on Successful Book Marketing
As one century ended and another began, what did publishers learn? Here are the results from one report.
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Eat Your Book
I was talking to an author who had worked for a multinational food company and had recently switched to a not-for-profit organization. She had a book in mind and wondered how many copies we typically sold for a book in that category. I gave her a five-figure range.
“Oh, I guess I’ll have to get used to that,” she said, “because where I came from, we talked about selling millions of boxes.”
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Looking Back, Looking Forward
Certainly we are in unprecedented times. Certainly no one has ever faced the dilemmas and problems we face today. Certainly tomorrow is uncharted.
Well, yes. And no.
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Not the Center of the Universe
This really bugs me.
People who should know better–including Ph.D.s–keep making the same mistake. I just read it in a 2008 book, which I will not name to protect the guilty.
The Myth. In the Middle Ages people believed the sun went around the earth because it put the earth and humanity at the center of the universe–elevating the prominence of humanity in the cosmos.
The Fact. According to Medieval cosmology, the hierarchy of the cosmos was from the outer extremes (most important and most perfect) down to the center (least important and least perfect). Aristotle said that the heavenly realms were so superior that they were made of something entirely different from the four elements of earth, water, air and fire. The fifth element–the quintessence, or aether–was found only in the heavenlies. In other words, the closer to the center something was, the less ethereal, and thus the more imperfect it was.
Earth, being irregular (mountains, valleys, etc.), changing and subject to corruption, was the least perfect. The moon, as Medieval cosmologists could clearly see, also had imperfections but fewer than earth. The planets were more perfect (but had an irregular motion accounted for by epicycles). The realm of stars was even more perfect. Beyond that, well, heaven of course. Some cosmologies also put the most imperfect–hell–at the very center of the earth itself.
So putting earth at the center of the cosmos was not a statement of human hubris but of human humility.
There, I feel better already.