I suspect that many readers of this blog have already run into the excellent article in the latest issue of Christianity Today on the state of Christian bookstores. (Full disclosure: The article is written by Cindy Crosby, wife of IVP Associate Publisher for Sales and Marketing, Jeff Crosby.)
Obviously there have been big changes in the world of Christian retailing in the last ten years. As Crosby writes, “The CBA (formerly the Christian Booksellers Association), a Colorado Springs-based trade association for retailers, says that as recently as the mid-’80s it had 3,000 members of an estimated 4,000 Christian retail stores. Today CBA has 1,813 members of an estimated 2,800 stores.”
Competition from big box stores and the Internet have forced many out of business. But not all is doom and gloom. Many are thriving with creative strategies and programs. Check it out.