Book publishers are desperate for new business models. While standing in line at the airport recently, I thought maybe we could look to the airline industry for inspiration. If we did, here are some things you might see from publishers:
- If you want to exchange one book for another, there’s a $25 change fee.
- If you want to pre-order your book, there’s a $10 up charge for the privilege.
- If you want to eat something while you are reading the book, you have to pay for it yourself. (Oh, I guess that’s already true.)
- When opening or closing the book, you have to turn off all electronic devices.
- You must pass through an electronic scanner before you can read the book.
- If you buy a book over the weekend, the price will be higher.
- Book prices will fluctuate depending on demand. The more a book sells, the higher the retail price.
- Get comfortable: you won’t be able to stretch out your arms or your legs from the time you start reading till the time you stop.
- If you are willing to pay more to stretch your legs, in case of an emergency, you may be asked to proofread the book.
- If there is “overbooking”–selling more copies of the book than actually exist–the publisher will offer readers incentives to read something else.
Considering how well the airlines have done in recent years, maybe I’ve inspired you too. How else could publishers run their business like an airline?