Thaw Out Your Brain

Coming up with good, new ideas is the hardest thing I do. Some people seem to have a hundred ideas a day. Often they are entrepreneurs driving their people nuts with their lack of focus, and usually most of their ideas are bad. But if one percent are good, that’s one good idea a day–a very impressive output!

What about the rest of us? How can we get creative?
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Stuckey’s Axiom

Years ago Steve Stuckey, a colleague in InterVarsity, told me a story about Campus by the Sea on Catalina Island, off the coast of Southern California. Rattlesnakes have been on the island for time out of mind. In the mid-1930s, some enterprising folk brought in wild pigs to keep the snake population under control. The plan worked great. Fewer snakes.

But then the wild pigs started to roam all over, invading campgrounds and other areas. So some enterprising folk used a dog, Cinder, to keep the pigs at bay. The plan worked great. Fewer pigs.

But Cinder left lots of little presents lying around, making things very unpleasant for those at the campground. So some workers were given the task of cleaning up after the dogs. The plan worked great. Fewer presents for people to step in.

But then the pigs got the better of Cinder. Within weeks of Cinder’s retirement, the pigs were back.

All of this took place over the course of decades, with one group of leaders not being fully aware of what previous groups had done before to solve the problems.

Many lessons could be learned from this tale, I’m sure, not the least that a judicious knowledge of the history of your enterprise can come in handy. But the axiom I draw was this: Managers don’t solve problems. They just trade one set of problems for another.

I’ve found this to be a helpful perspective when trying to fix something on the job. It makes me look at the downside of any solution–no matter how elegant a solution may seem. And then I try to decide if I can live with the downside or not.

If customers keep asking for certain information you don’t have readily, you might put in place a system to gather and store the data, and make it easily available. But almost inevitably that system will take lots of work to maintain and perhaps distract employees from other tasks that are also important. Can you live with that?

Stuckey’s Axiom is a corollary of the Law of Unintended Consequences. The trick, of course, is to do your best to anticipate the unanticipated. But knowing that no solution will be perfect, that there will always be new problems ahead is, as they say, half the battle.

Mashup Mishap?

Creativity usually isn’t concocting something totally new. Mostly it is combining two or more pre-existing things never joined before–or never in quiet this way. Reese’s Peanut Butter Cups is an example to chew on. Or consider the printing press–five hundred years ago it was a delightful combination of books and a wine press. And that’s still a good combo.* Today, we have a name for such inventions–mashups.
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Celebrating Who We Are

This week we hold our annual off-site, all-day meeting for everyone in the company. It’s something we’ve been doing for almost twenty-five years. We close down the reception desk and warehouse, shut off the phones, put emails on automatic reply, and bring in employees who work in other parts of the country.

What do we do?
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