Upside Down Writing Strategies

One of the best writing strategies is to write a lot of bad stuff. Yes, the more bad stuff we write, the better. If that sounds counterintuitive, it is. Here’s how it works.

One reason Beethoven and Picasso produced so many great works was that they produced a lot of ordinary, unknown works. We might know a couple of Beethoven’s nine symphonies, the last of his five piano concertos, his one violin concerto, maybe his opera Fidelio, and probably “Für Elise.” But in his 45-year career, he wrote at least 722 pieces.

He produced twenty variations for piano, dozens of sonatas for piano, for violin, and for cello, chamber music including sixteen string quartets, and more. Yet only a few are in the standard canon of often-played pieces; only a few are considered masterpieces.

We know Picasso as the twentieth-century artistic genius who created Guernica, the sculpture in Chicago’s Daley Plaza, and stunning abstract portraits. But he produced “more than 1,800 painting, 1,200 sculptures, 2,800 ceramics, 12,000 drawings as well as prints, rugs and tapestries—only a fraction of which ever garnered acclaim.”*

We know creative geniuses for their few great works. What we don’t know is that in general they simply outproduced their peers. Creating so much increased their odds that a few would be landmark creations.

We shouldn’t be afraid to create junk or to write something that’s ordinary. For thirteen years I have been blogging at Andy Unedited. In that time I have produced over six hundred posts. I do my best but most of them are just OK. A few, I think, are very good Yet I wouldn’t have written any good ones if I didn’t have the discipline of trying to produce something every week, including the commonplace ones.

A second upside down writing strategy is to do stuff besides write. Studies have shown that scientists are twelve times more likely to win a Nobel price if they write poetry, plays, novels or other works, than if they don’t. And twenty-two times more likely if they perform as an amateur actor, dancer, or magician.** To be more creative with our writing we should branch out.

If you write mystery novels, experiment with poetry. If history is your field, try literary fiction. Take up a musical instrument, go to museums, do some painting, throw clay pots, immerse yourself in Japanese culture. As I say in chapter 11 of Write Better, when we have a wider range of new experiences and ideas that we are exposed to, the more we will make interesting connections that can inspire our writing.

A third strategy: Don’t start at the beginning. If you are writing a book, don’t start with the first chapter, start with the easiest chapter—the one you’ve thought about a lot already.

If you are writing a chapter or an article, don’t begin with the first paragraph. Start with the easiest thing for you to write, whatever comes to your mind. It doesn’t have to be great or even good. It just has to be there. You can (and should) always revise later.

I emphasize this strategy with writers because it is the one piece of writing advice that I give to myself most often. Every time I sit down to write, I pause. and tell myself, don’t worry about where to start. Just start . . . anywhere, with any related or semi-related idea or story, whether good or bad. Just start.

What writing strategies have you found helpful?

*Adam Grant, Originals, p. 36.
**Adam Grant, Originals, p. 47.

Credits: Daley Plaza (; Guernica (Pixabay, Almudena Sanz Tabernero)

Author: Andy Le Peau

I've been an editor and writer for over forty years. I am passionate about ideas and how we can express them clearly, beautifully, and persuasively. I love reading good books, talking about them, and recommending them. I thoroughly enjoy my family who help me continue on the path of a lifelong learner.

2 thoughts on “Upside Down Writing Strategies”

  1. I really enjoyed this post, thank you! I have started to read your book Write Better. I loved the first chapter where you give some intriguing examples on how to find an opening. Now I have just finished the fourth chapter and I had some difficulties understanding “red herring”, but the www is wonderful and I think I have a grasp of what it means now. My writing strategy depends on what I am writing: devotional : I ask God for a word or a Bible refernce, fiction: I start writing without a plan, I place myself before the computer, put the timer on and write.

    1. Interesting you should mention “red herring.” One of the readers of my first draft thought many people wouldn’t know what that figure of speech meant, so in the book I added the definition (“avoiding or sidelining the central issue”). Perhaps I could have added some examples in a footnote for greater clarity. A red herring can be a misleading clue in a mystery novel, or it can be used in argumentation to distract from the main topic–like a politician not really answering a reporter’s question about failing to keep a campaign promise by instead talking about what they did accomplish. You probably learned on the www that its origin comes from using salted herring to send dogs off the scent. On writing strategies, yes, I think you are right that we need different ones for different types of writing.

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