The Dilemma of the Author Website

Building an author platform continues to be a key challenge for people who want to get their work out to a wider audience. One piece in the ongoing task of becoming better known is an author website.

Ken wrote this to me in response to a recent post on Andy Unedited:

One thing that is clear is that I need to make an author website and build a following. One puzzle here is what to put on a home page when you don’t have a relevant book cover to put on the home page. While I find it puzzling, I’ve been told that readers, even those reading non-fiction books, want to be entertained more than they want information. That suggests a home page graphic that is entertaining, even if it has nothing to do with the subject of my writing or my site. Is that an accurate characterization of nonfiction Christian readers?

We have all become very attuned to how things look. Our design sensitivities have been heightened in recent decades. Apple has probably had as much to do with this as anything with the beautiful minimalism that distinguishes its products. So, yes, a blog or website has to have a certain level of sophistication and eye appeal. But it doesn’t have to be expensive or over the top.

Bad or clunky design can distract from your content. Simple and clean is the name of the design game today. Complication is not necessary. That can make it look like you are trying too hard. Design can be beautiful in and of itself, but design should also smooth the way to your content rather than detract from it.

Content is still king, however. People won’t come back to your blog or website if they don’t find what they need or what they enjoy. To entertain doesn’t mean you have to be sitcom humorous or Masterpiece Theater dramatic. Rather be true to yourself while giving readers helpful and interesting content that is appropriately entertaining for your audience and for what you have to say.

One of the best ways we can be sure our audience sticks with us is by working hard at our craft of writing. Watch out for clichés. Use interesting images and metaphors. Have a mix of short and long sentences. Be clear and be thought provoking.

What elements can an author website include? Kimberley Grabas offers some helpful ideas. Here are a few:

• An “About Me” section. Something that tells us not only your biography. But give more than just a resume. Make it human—where you grew up, your interests, and more.

• A blog. A web page can’t be static. New content needs to be included on a regular basis.

• What you’ve written. Generally I don’t think it is necessary to have a website devoted to one book. Include information on all your writings, whether in books, blogs, magazines or elsewhere. Provide links where that is possible to purchase or read them.

• Resources. Include links to the content areas you are most interested in that could be of value to your readers.

• Travel, speaking, news. Show upcoming dates and places you will be presenting or teaching, whether in person or virtually. You can also post upcoming or recent interviews, publications, awards, and the like.

• Sign up. Give people an opportunity to sign up for email notices, newsletters, etc.

• Social media page. Note the links where people can find you on Twitter, Facebook, Instagram or the like.

• Testimonials. Include comments from people who endorse what you’ve had to say and the value you have provided.

Remember: Readers don’t want to be pandered to or patronized. Respect your audience. But also realize they are distracted by hundreds of demands on their attention. Get to the point in an attracting way.

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photo credit: Pixabay Free-Photos (macbook)

Becoming Drama Free

We’ve all seen it at work, at church, in families, or in other groups. Conflict, gossip, territoriality, defensiveness, and withdrawal. Patterns of dysfunctionality like these persist often because we just don’t have the skills to deal with them or we are afraid that confrontation will just make it worse.

The Drama-Free Office considers four common patterns of behavior that can drag teamwork down and keep the organization from reaching its goals. Maybe you’ll recognize the Complainer (blaming others for their own problems), the Cynic (sniping about everyone else’s problems), the Controller (steamrolling and micromanaging), the Caretaker (overcommitting and rescuing).

As I read, I could think of multiple examples of all these types during my career. Then it dawned on me I could see examples of how at one time or another I have played all four roles as well. The authors therefore emphasize how we can get out of our own drama and into a more open, curious, and constructive posture. Interestingly, it struck me that the specific antidotes suggested for each drama type could be seen as virtual spiritual disciplines.

The book also offers clear, concrete suggestions for working with colleagues, subordinates, and even bosses who exhibit these patterns. We can’t bulldoze our way in these matters. The point is not confrontation but proceeding positively, affirming, and expressing gratitude wherever possible. With our own drama in check and with a goal of reaching concrete agreements, the door is opened to collaboration.

Seeing the Bible with New Eyes

I have a one-question survey that will reveal with near perfect accuracy whether or not you are an individualist. Set? Here it is: Would you readily consider allowing your parents to arrange a marriage for you?

Those of us from a Western culture would never give this the slightest bit of serious consideration. But in collectivist cultures (which make up the majority of the world), people answer yes to this all the time.

Or perhaps slightly less dramatically, what about this? Would you expect your extended family to decide where you go to college? Maybe your nuclear family but definitely not your extended family. Right? Yet this is common in Latino/a and Asian societies.

For individualists, a collective culture is, well, like being in a foreign country. And that’s why, as the authors of Misreading Scripture With Individualist Eye contend, we so often misunderstand the Bible which comes out of collective cultures. We persistently read it through the lens of our own individualistic mindset.

With many stories of their own experiences in the Middle East, Asia, and elsewhere, the authors unpack how kinship, patronage, brokering, honor, shame, and boundaries are all hidden in plain sight in the Bible. A few examples.

Why does Matthew spend all that time laying out Jesus’ genealogy? Because honor often comes from your family, your family’s history, who you are related to. To be descended from Abraham and David brings great honor (Mt 1:1).

Why does Nicodemus come alone at night to talk with Jesus? Not because he feared the other Pharisees. Rather he didn’t want to inadvertently shame Jesus publicly by asking a question that might be seen as a challenge to a teacher he clearly respected (Jn 3:2).

When Jacob gives Rachel’s son, Joseph, the multicolored coat, the other sons aren’t jealous because he got a better Christmas gift? No. It was much more serious. They realized this meant Joseph was going to be treated as the first-born and get their father’s inheritance. They were angry that their side of the family (all being sons of Leah) would be dependent on Joseph’s generosity, which seemed unlikely from this arrogant kid. This is not an individual’s rags-to-riches story. It is a story of kinship and family reconciliation. Both sides forgive the other for the wrongs they did.

The discussion on shame is especially illuminating because we often only have one definition of shame, and it’s bad—something to always be avoided. But in Scripture and much of the world, there is also a good kind of shame that seeks to nudge people in the community back into proper behavior. It’s kind of like our conscience. Having a sense of shame beforehand can keep us from acting wrongly, not just feel bad after acting wrongly. The book offers multiple examples of when shame creates a path for restoration—which is good shame. When it seeks to exclude and cut others off, that is bad shame.

From a Western perspective, we might see patronage as creating unhealthy dependence, even being oppressive. But those inside see it as providing protection, meeting needs, giving security. Yes, it can be abused, but the problem then is not the system but the people in it.

Our lack of a corporate sense can minimize our commitment to the church and even to family that the Old and New Testaments assume. I am not just saved, you see. The Bible says I am also saved into a community.

The point of the book is not to expunge our individualism. That wouldn’t be possible in any case. Rather, we have much to learn about what the Bible is really saying by putting on collectivist glasses. And we have much to learn about living biblically from our brothers and sisters in the faith who come from such backgrounds.

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I received a prepublication complimentary copy of this book from the publisher. The opinions here are my own.

credit: Joseph Redfield Nino from Pixabay

The Problem with Talking to Strangers

The problem with talking to strangers is that most of us think we know how to “read” people. Gestures, tone of voice, facial expressions seem self-evident. As Malcolm Gladwell reveals in his book Talking to Strangers, they are not.

Both Neville Chamberlain and Lord Halifax met Hitler multiple times and thought him trustworthy. Why? Dozens, perhaps hundreds, of intelligent and worldly-wise people trusted the Ponzi King, Bernie Madoff, many losing their life savings. Why?

On the other hand, psychological studies show that people who are fidgety and say awkward things are often telling the truth. Why do we misread them so badly?

With his trademark story-telling abilities and riveting methodical style, Gladwell unpacks the dynamics that make us often trust people we shouldn’t and distrust those we should trust. The recorded interviews of the enhanced audiobook give it a dramatic podcast feel.

Gladwell begins and ends the book with the story of Sandra Bland, the 28-year-old African American who in 2015 was stopped for a minor traffic infraction, arrested, and committed suicide in jail three days later. He methodically unpacks the recorded July 10 encounter with State Trooper Brian Encinia.

In the course of subsequent chapters he goes deeper into the evolution of policing practices over the last fifty years. Misapplied conclusions from initially successful policing practices has led to unnecessary suspicion that has harmed the police and the communities they serve.

Talking to Strangers is perhaps Malcolm Gladwell’s most important book that should be required reading for many, especially anyone who supervises law enforcement officers.

Solving a Coauthoring Problem

Coauthors have a problem.

How do you speak about yourselves in a book or article? Who is the “I” in your piece? Do you always use “we”? But what if you are telling a story of one author but not the other? Do you always say “I (Andy) once . . .”? But that can be awkward and intrusive.

In an appendix to Write Better I offer four options for how to handle this perennial problem. Each has its advantages and disadvantages. A recently coauthored book by Randy Richards and Richard James, Misreading Scripture Through Individualistic Eyes, offers a creative fifth option: Use “I” throughout and never identify which author this refers to.

The advantages are many. Readers don’t trip over the “I (Andy) once . . .” formula. Each author can freely tell their own stories in first person. This is also less awkward than one author using first person and the other being referred to in third person (“Once Andy . . .”). It likewise avoids the oddly impersonal option of both using third person.

But doesn’t Richard’s and James’s solution create confusion? How can you mix two different lives as if they were one? Because of that, this solution won’t work for many coauthored books. But it works in this case for a couple reasons they mention in the preface.

First, in this book half the chapters were not written by one author and the rest by the other. Rather the two were constantly sending all the chapters back and forth, drafting, adding, deleting, revising, reworking.

Second, and I think this is key, the stories they each tell are in a narrow range. They only have to do with their cross-cultural experiences—not about their children, marriages, early life, and so forth. And understanding other cultures is the focus of the book. In addition, they tell us that stories from the Middle East usually originated with Rich, and those from eastern Asia usually started with Randy.

Where coauthors tell stories from very different life histories, this won’t be a feasible solution. But these colleagues make it work.

Why Tell Stories

Teachers and nonfiction writers are sometimes hesitant to tell stories. Just giving the content straight seems so much better. People can get the wrong point from a story, after all. Stories can be subjective, vague, striking different people different ways. We don’t want people confused. And some may like a particular story and others not.

Giving content straight, however, has its disadvantages. Straight content can be limited and give the illusion that we know all we need about a topic in an aphorism or an essay.

If we say God is all-knowing and all-powerful, that is well and good. Maybe we add more. We say God is love, and as a result we also should love. This too is true. We definitely need to know that and believe it. It makes a massive difference in how we understand the Christian life. We have touched the mind in important ways.

And what if we tell a story? What if we tell of a man with two grown sons? The younger son shows immense disrespect for his father, asking for his share of the inheritance. Essentially he is saying he’d rather his father be dead so he can get his hands on the money.

How does the father react? Does he get angry? Does he laugh in his son’s face and mock him? No. He grants the son’s request. Promptly the young man leaves the family and squanders the wealth that he’s been given.

After some time, and having wasted everything, he is destitute and starving. In desperation he decides to return to his father, thinking to make an abject apology and ask for mercy.

All this time the father has been waiting, looking over the horizon, hoping to see his son return. And then, amazingly, he recognizes a disheveled figure, trudging down the road toward the house. The father sets aside his dignity and runs to meet him. Before the son can finish stumbling through his confession, the father calls for the servants to organize a great party for the whole community. Why? To celebrate the return of his beloved son who once seemed dead but is now back, alive.

And we? We have been touched in our hearts. We are moved. We are changed that this is the kind of God we have, a God who loves us even in this way.

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image credit: wal_172619 Pixabay

Reverse Writer’s Block

Recently a friend asked an interesting question after reading my blog on writer’s block. He wrote:

Andy,

I wonder if I need some writer’s block. I don’t have a problem with getting started. Rather, as I jokingly tell students, I’ve never met a word count I couldn’t exceed. I am working on my first solo, non-academic book for a Christian audience. In each chapter, I’ve stuffed in all sorts of things that I think are useful to know about the topic. That is giving me 4000-6000 word chapters, which I’m told is much too long. I need a tool for discerning what pieces I can safely leave out without losing my authorial voice. Any recommendations for that??? Thanks.

Prolific in Pittsburgh

It’s a great question. I have met a few other authors with “reverse writer’s block.” They know they should write less (or have been told to write less by an editor) but can’t seem to stop or keep the word count down.

Normally I don’t suggest self-editing before we start drafting. That can often shut down our flow. Unless you usually find yourself writing 3,000 words for every 1,000 assigned, it’s best to cut afterward. But how? A few things come to mind.

First, expect cutting to be painful. It will hurt because you believe in all your content. Don’t think you can do it without some anguish. If you don’t feel pain you probably aren’t cutting enough. Don’t expect to achieve what you want by deleting a word here or there. Whole sentences and paragraphs will have to go. Probably whole sections.

Second, save what you cut in a separate file. Maybe you can use it later for some other purpose. That could ease the pain a bit, knowing that your hard work is not forever banished to a digital netherworld. Remember: You don’t have to put everything possible into a piece. You can always write another book or article.

Third, when in doubt, throw it out. If the thought crosses your mind, “I wonder if this should go,” that is a likely candidate. Highlight it and everything else you think could be cut. Then see how many words you have left. If you are under the target word count, then you can reinstate some of your gems.

Fourth, in nonfiction you will often have main points. Sometimes you’ll have subpoints as well. But if you find you have sub-subpoints, those are likely candidates to ax.

Fifth, get a neutral party or two to give you input on what to cut. It should be people you trust and will listen to. It’s not fair to have them spend time reading your draft only to have you ignore most of what they say.

Two kinds of readers can be helpful. One is a person with significant writing or editing experience. Another type is someone in the target audience—your average reader. Have such people mark where their attention lagged or what they skipped over.

Finally, remember that after you make your cuts, your piece will almost always be better. Readers will remember more, and your prose will be stronger. Believe it. It’s true.

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credits: Pixabay stevepb (axe); Pixabay lograstudio (sleeping)

Aspire to Retire?

Retirement isn’t an idea you find in the Bible. Yes, the march of time slows us down, and we need to transition to a new rhythm, allowing the next generation to take the lead. But sipping drinks with little umbrellas by the beach for months on end is not the ambition recommended by Peter, Paul, or Moses.

When formal or full-time employment winds down, we nonetheless still have to figure out what to do with our time. A couple years before I actually stepped down from my job, someone suggested I do an exercise. That was simply to write out a plan. I did it and that helped me clarify in my own mind things I was already thinking about. Here’s what I came up with:

1. Read more. All the books were waiting that I’ve wanted to get to that I hadn’t had time for.
2. Do some freelance editing and consulting. I wanted to do some, but not too much. I already had one project lined up to begin with.
3. Write more. I had one book to finish in the first six months, as well as to keep my blog going.
4. See our thirteen grandkids more. They are in Chicago, Denver, and Tucson. We made several trips out West in the first year and subsequently. What fun!
5. Give more volunteer time to the church. In particular I wanted to start regularly helping out at the food pantry our church sponsors.
6. Give attention to home improvement projects. Almost every room in the house needed attention. I planned to do one or two rooms a year.

Your list would look different. My ideal day, I thought, would be to write, read, or edit in the morning, and then get my body moving by doing home improvement in the afternoon. It has rarely happened exactly that way, but I have enjoyed the mix over weeks and months. All six items on my list have been part of my regular routine.

My wife, Phyllis, needed to do it differently. She is such an activist I suggested she not make a plan or any long-term commitments for a year. Otherwise she would fill up her schedule without a clear sense of priorities. And I knew she would have plenty to do during that year, but she needed to organically see what her new rhythm of life would be. So she did. She spent the year continuing to be active with friends, family, discussion groups, and service opportunities. But no big plans.

This took a bit of discipline on her part because immediately on stepping away from her job, she was offered an opportunity to volunteer with a weekly jail ministry. That sounded just right but she waited a year, at the end of which that option was still at the top of her list. She’s done it ever since and loved it.

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credit: Andy Le Peau (food pantry)

A Message to the Future

What if you wanted to send a message to someone in the future. Would you need a time machine? Would you have to reverse the polarity on your deflector array to transmit a message through a supernova? Maybe you would need to harness the power of a black hole to energize the system.

That might not even solve all your problems. After all, sending a message into the future can be a tricky business. What could make sure that it didn’t degrade as it passed through the space-time continuum? The technology could break down. Human error or human limitations could prevent the message from being transmitted. And because language and culture change significantly over time, our words and syntax could be difficult to understand by those in the future.

Yet if these difficulties could be overcome, who would you write? To yourself in five years? To your children in fifteen years? Grandchildren in fifty years? To those living five hundred years from now?

What would you write? Your hopes and dreams? Your hard-won wisdom? Stories from your life of sadness and joy? Or just the funny thing that happened today?

It wouldn’t have to be profound. The very commonness of our letters to the future can profoundly communicate our bonds as humans across time and culture.

What can encourage us in this rather daunting project is that people have been sending messages to the future for almost ten thousand years. Some of those earliest messages scratched on clay tablets were very commonplace—a shopping list, a record of livestock sold, a recipe for beer.

We also have records of how teachers taught students to read and write five thousand years ago. They used some rather sophisticated techniques (both semantic and phonological) and unsophisticated (the cane).

But wait, there’s more. Two and a half thousand years ago Homer, Confucius, and Isaiah sent messages to the future. From hundreds of years past Dante, Scheherazade, and Shakespeare still speak to us. More recent messages to our day come from Hemingway, Achebe, Borges, and Solzhenitsyn.

Writing and reading are so commonplace we forget how almost magical the whole process is. We can receive and send ordinary and exceptional stories as well as knowledge across thousands of miles and hundreds of years with people we have never met and who may not know our language.

And what technology shall we use for this? While our words can easily be multiplied thousands of times digitally, ink on paper may still be the most likely to survive into the next millennium.

Today, then, read a message for the future that was written long ago. Today, write that those in the future might know you and as a result know themselves better.

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Credits: Pixabay eli007 (black hole); Pixabay Pexels (writing),

Twelve Books I Keep Talking About

One measure of how much I like a book is by how much I keep talking about it. In one way or another it has captured me, provoked me, stayed with me.

Here are twelve, in no particular order, that I’ve read in the last two years which I keep thinking about. As they range from fiction to nonfiction and from academic to popular, I think you can find one in the list below that you’ll really love too.

Factfulness by Hans Rosling
A mindblowing book that shows with solid data (1) that the world is much better economically, politically, educationally, medically than we ever thought, (2) why we are ignorant of these facts, and (3) why this gives us hope to keep working on what needs fixing.

Recursion by Blake Crouch
Believable, well-rounded characters that we care about and a sci-fi page turner all in one.

Dreyer’s English by Benjamin Dreyer
Stephen Colbert meets Strunk & White in this informative and cheerfully acerbic guide to grammar, style, and punctuation

The Road to Character by David Brooks
A much-needed book about the importance of eulogy virtues (the impact we have on others) over resumé virtues (our achievements) which reveres the “crooked timber” school of humanity; that is, people who are very aware of their flaws and who, as a result, push against their bent selves to achieve strength.

Them by Ben Sasse
A U.S. senator says America isn’t polarized for the reasons we think but because we are lonely people who have lost connection to our communities.

Lovecraft Country by Matt Ruff
This fun supernatural novel is an homage to H. P. Lovecraft and his spooky, weird pulp fiction of the last century while also serving as an incisive critique of Lovecraft’s bigotry.

The Crucifixion by Fleming Rutledge
A substantive and pastoral celebration of Christ’s crucifixion as God’s victory over Sin, Death, and the Devil, while seeing his substitutionary work (in our place and on our behalf) as the necessary partner to this cosmic triumph.

12 Rules for Life by Jordan B. Peterson
Peterson is the crusty, old coach who does not tolerate excuses, lack of effort, or stupid choices. He expects the best from you and won’t settle for anything less—not because he needs another victory but because he wants the best for you.

Originals by Adam Grant
From what makes a great base stealer to how to parent for moral development to why you should get rid of the suggestion box to how to write a great headline to creating change as a minority in a majority culture, the book offers wide ranging, stimulating ideas we can put into practice.

Mr. Penumbra’s 24-Hour Bookstore by Robin Sloan
Great fun all the way through, at the intersection of books and technology, old knowledge and new.

The Myth of Equality by Ken Wytsma
This important and eye-opening book reveals how state-sponsored racist policies did not end with the abolishment of slavery, what biblical justice calls us to, and how we can move ahead individually and corporately in concrete ways.

The Theological Intentions of Mark’s Literary Devices by Dean B. Deppe
A tour de force; a systematic unpacking of the structural and other devices Mark uses to highlight four themes: the Messiah is a suffering, crucified servant; discipleship will also be met with suffering, confusion, and failure; the Gentiles are welcomed into the new community in Christ; many Jewish regulations are fulfilled in Jesus and are no longer in effect.

What are the books you keep talking about?