“The art of prophecy is very difficult, especially with respect to the future.”*
That is no less true in the world of writing and publishing than in politics or business. What will be the hot topics of the next year or decade? Few predicted two years ago that we’d see a huge resurgence of such backlist books as Love in the Time of Cholera by Gabriel García Márquez, Albert Camus’s The Plague, and A Journal of the Plague Year (1722!) by Daniel Defoe.
Should we try to be current or should we aim to be evergreen? When trying to figure out what to write next, it can be a difficult question. In general, I think we should avoid the current or trendy unless that new fad happens to hit our sweet spot—something we already have some experience with, interest in, or knowledge of.
A corollary is that we probably shouldn’t worry whether our interests are in favor or not with the reading public. We should write about what interests us. You can’t fake enthusiasm. Your passion will capture readers.
Roger Burlingame wrote in 1946: “A few years ago there were resurrections of the Brontës, Anthony Trollope and Jane Austen, whose novels of manners presumably belong to an area on which the door had definitely shut… So it is never safe to say that a book or a genre is dead or fatally dated.”** And the Jane Austen revival seems to have had remarkable staying power even to this day.
If something out of date or passé interests you, don’t worry about it. Write what you care about. Write with excellence. And see what happens.
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*This phrase or variations of it have been identified as a Chinese or Danish proverb, and also attributed to Mark Twain, Samuel Goldwyn, Nostradamus, and others. But it likely originated with physicist Niels Bohr. https://quoteinvestigator.com/2013/10/20/no-predict/
**Roger Burlingame, Of Making Many Books, (University Park, PA: The Pennsylvania State University PRess, 1946, 1996), p. 328.
Whole genres even borrow from prior genres. Don’t many sci fi books and movies owe a great debt of gratitude to the old Western? What is different is combining two genres into one.
I knew that in the book Dante is taken on a tour of hell with the ancient Roman poet Virgil as his guide. The best-known line, “Abandon all hope, ye who enter here,” greeted me as it greeted Dante on entering the underworld. There he found descending circles of the damned for such sins as lust, greed, violence, fraud, and betrayal.
It would be like integrating the Star Wars universe or the world of Harry Potter into a biblical cosmology, where Darth Vader and Dumbledore both find themselves under the sway of a powerful Creator God who nonetheless uses sacrifice to resolve all storylines, reconcile all things, renew hope, and make everything right.
After waiting a moment and hearing nothing, he said, “Ok, then,” and with a wry smile that impishly suggested we had had our chance and wasted it, he began.
Over a hundred and twenty years ago, Edith Wharton, the first woman to win the Pulitzer Prize, also suffered from this common malady. In 1899 she wrote to her publisher,
“You can cheer on the other girls. You can listen to what Coach says and do it immediately. You can decide not to get down on yourself if you make a mistake but instead try to do better next time. That’s attitude.

As 2004 concluded and 2005 began, national recognition came in a variety of high-profile ways to the author who had perhaps defined IVP more than any other over the decades. In the November 30 issue of the New York Times, columnist and commentator David Brooks wrote a 
In this way Bilbro offers more ways forward than Postman. “Instead of allowing the news to create our communities, Christians should seek to help their communities create the news.” This can begin with the simple act of walking our neighborhoods rather than isolating ourselves in cars or behind screens. On another level we can, for example, pursue redemptive publishing by reading, he suggests, things like Civil Eats, American Conservative, The Atlantic, Commonweal, Hedgehog Review and more.